Figuring out a brand strategy for your small business can be a HUGE task to take on - and easy to mess up.

Okay, can we just talk about how hard it can be to make a unique brand that stands out for your small business?

One of the most integral and often overlooked parts of creating a brand for a small business is crafting up an ideal client avatar.

If you clicked on this post, you are probably looking for inspiration on a name for your small business - whether you are brainstorming a brand new business to start, or want to take your business in a new direction.

If you clicked on this blog post you probably having been scouring the internet to find the best website builder for your website - which I know if never an easy or fun task to take on.

We all know that a perfect one-liner is the KEY to a successful business, right?

JOKING.

That being said, I think taking the time to sit down and craft a clear, straightforward one-liner is incredibly helpful in understanding how to communicate what you do to all of your potential customers.

Feel like you just started your design business and are just hearing crickets when you are trying to find clients?

Maybe you aren't sure which platform to market on, or maybe you've been posting on Instagram, Tik-Tok, Facebook, etc for a while and still haven't gotten many clients.

So you are ready to take the plunge to start your new online business…. You think.

But so many thoughts are running through your mind:

Can I actually do this?

How am I supposed to start?

What do I say, what do I post?