Figuring out a brand strategy for your small business can be a HUGE task to take on - and easy to mess up.

Okay, can we just talk about how hard it can be to make a unique brand that stands out for your small business?

One of the most integral and often overlooked parts of creating a brand for a small business is crafting up an ideal client avatar.

If you clicked on this post, you are probably looking for inspiration on a name for your small business - whether you are brainstorming a brand new business to start, or want to take your business in a new direction.

So, you've started a small business - high five to you! - and now you need to choose the perfect font to represent your brand.

As a small business owner, it is SO essential to have a strong visual brand that conveys the right message to your ideal client.

Your visual brand should communicate the quality of your products and services, the mission and values of your business, and the personality and culture of your brand.

We all know that a perfect one-liner is the KEY to a successful business, right?

JOKING.

That being said, I think taking the time to sit down and craft a clear, straightforward one-liner is incredibly helpful in understanding how to communicate what you do to all of your potential customers.

Raise a hand if you’ve ever regretted your brand color palette - or if you still haven’t landed on the perfect brand colors for your business.